ESTD. 1954 • 70 YEARS OF DISTINCTION

GENERATIONS OF TRUST.
A FUTURE IN MOTION.

Building a legacy. Shaping what's next.

One of the most trusted diversified conglomerates in the Bundelkhand region. A multi-generational legacy driving mobility, infrastructure, luxury and hospitality across central India.

70+
Years of Trust
6
Districts Covered
880+
Trained Professionals
6.5L+
Customer Database
Nataraj Group ESTD. 1954
Nataraj Cinema
Mahindra
Hyundai
JCB
Sarovar Hotels
Hero MotoCorp
Kia
CaratLane
Haldiram's
In Partnership With India's Market Leaders
Sarovar Hotels
Nataraj Cinema
Mahindra & Mahindra
Hyundai Motor India
Kia India
Hero MotoCorp
JCB India
CaratLane - A Tata Product
Haldiram's

Our Journey

Seven decades of building foundations, and the trust that compounds on them.

1954 FOUNDATION

Ice Factory & Cold Storage

The largest in Bundelkhand — where the Nataraj story began.

1970 – 1978 ENTERTAINMENT

Three Cinemas

Built the largest cinema seating capacity in the state.

Nataraj Cinema
1984 FOUNDATION

Roller Flour Mill, Jhansi

Expanding the group's industrial footprint.

1989 AUTOMOBILE • ACTIVE

Mahindra & Mahindra

Entered the automobile business — the cornerstone of the group today.

Mahindra & Mahindra
1991 AUTOMOBILE • EXITED

Ashok Leyland

A commercial-vehicle chapter in the group's growth.

1994 AUTOMOBILE • EXITED

Bajaj

Broadened the group's two-wheeler presence.

2009 AUTOMOBILE • ACTIVE

Hyundai Motor India

Adding a flagship passenger-car franchise.

Hyundai
2014 AUTOMOBILE • ACTIVE

JCB India

Entering heavy earth-moving machinery.

JCB
2018 HOSPITALITY • ACTIVE

Sarovar Hotels

Diversified into the hospitality & luxury industry.

Sarovar Hotels
2022 AUTOMOBILE • ACTIVE

Hero MotoCorp

Strengthening the two-wheeler portfolio.

Hero MotoCorp
2022 AUTOMOBILE • ACTIVE

Kia India — Jai Pitambra

Adding a modern passenger-car & SUV franchise.

Kia
2024 JEWELLERY • ACTIVE

CaratLane — A Tata Product

Entering fine jewellery & omni-channel luxury retail.

CaratLane
2026 HOSPITALITY • NEWEST

Haldiram's

The latest addition — and the journey continues.

Haldiram's
“

“We intend to provide our customers with the best purchase experience through our diverse product portfolio — satisfying customer needs, helping them make the best choice for their family and business, and serving them promptly to their satisfaction.”

OUR GUIDING PURPOSE • NATARAJ GROUP

Business Diversity

Partnering with India's premium market leaders to drive excellence.

Automobile

Automobile

We move it all. (Motorcycles, Cars / SUVs, Earth-Moving Equipment)

680+ Manpower
Mahindra
Hyundai
Kia
Hero MotoCorp
JCB
FLAGSHIP MOBILITY HUB

Full 3S facilities (Sales, Service & Spares) with high-capacity digital diagnostic bays, authorized body shops, and seamless booking integration.

Hospitality

Hospitality

A 4-star hotel & franchisee of one of India's largest food chains.

180+ Manpower
Nataraj Sarovar
Haldiram's
Jewellery

Jewellery

India's leading omni-channel jeweller — CaratLane, a Tata product.

10+ Manpower
CaratLane
Entertainment

Entertainment

A state-of-the-art, indigenous cinema hall with a 70-year legacy.

15+ Manpower
Nataraj Cinema

Executive Leadership

A multi-generational legacy built on deep industry competence.

THE FOUNDING STEWARDS
IN MEMORIAM

Lt. Purshottam Khanna

1931 – 2018

Ex-Airforce Pilot & Founder, Nataraj Group

IN MEMORIAM

Lt. Haymant Khanna

1956 – 2005

MBA XLRI & Founder, Nataraj Mobiles

MANAGING DIRECTORS & EXECUTIVE BOARD
SINCE 1989

Mr. Sanjay Khanna

Managing Director

MA Hons & Managing Director, Nataraj Mobiles

SINCE 2005

Mr. Pavitra Khanna

Director

B.S. Comp. (South Carolina) & Director, Nataraj Mobiles

SINCE 2016

Mr. Vaibhav Khanna

Director

MBA (Manchester) & Director, Nataraj Mobiles

SINCE 2018

Mr. Shubh Khanna

Director

MS (Cranfield) & Director, Jai Pitambra

DIRECTOR

Sumati Khanna

Director

MS, Le Roche, Switzerland

Automobile Business Footprint

An interconnected grid of sales, service and spares across central India.

6
DISTRICTS
8.69M
POPULATION CATERED
~1025 KM
OPERATIONAL ROUTE
Nataraj automobile network footprint across six districts

Our Leverage & Core Strengths

Uncompromising standards in performance and corporate metrics.

6.5 Lakh+
Customer-ready database
18 Setups
Sales, service & spares infrastructure
880+
Trained sales & support professionals
960+ / 930+
Group CSI & SSI performance

The POWER Framework

Group referral sales consistently range 18–20% — built on sustained customer trust and year-on-year accolades from major OEMs.

P
Passion
O
Ownership
W
Work-life
E
Excellence
R
Respect

Let’s Connect.

Whether you are exploring vehicle bookings, enterprise procurement, or customer service support, our specialized departmental teams across Bundelkhand are at your disposal.

Connect directly with our division heads or sales & service managers below.

JCB - Nataraj Mobiles
Mahindra - Nataraj Mobiles
Hyundai - Nataraj Mobiles
Hero - Nataraj Autos
Kia — Jai Pitambra
CaratLane - Nataraj Multi Services
Sarovar - Nataraj Sai Hotels

Front Office: 756-580-2297

Reception: 756-580-2292

Official Email: nspj@sarovarhotels.com