Estd. 1954

One of the most trusted diversified conglomerates in the Bundelkhand region

A trusted multi-generational legacy — driving mobility, infrastructure, luxury and hospitality across central India.

In partnership with

Nataraj Sarovar Nataraj Cinema Mahindra & Mahindra Hyundai Kia Hero MotoCorp JCB CaratLane Haldiram's

1954 → Today

Our Journey

Seven decades of building foundations, and the trust that compounds on them.

1954Foundation

Ice Factory & Cold Storage

The largest in Bundelkhand — where the Nataraj story began.

1970 – 1978Entertainment

Three Cinemas

Built the largest cinema seating capacity in the state.

1984Foundation

Roller Flour Mill, Jhansi

Expanding the group's industrial footprint.

1989AutomobileActive

Mahindra & Mahindra

Entered the automobile business — the cornerstone of the group today.

1991AutomobileExited

Ashok Leyland

A commercial-vehicle chapter in the group's growth.

1994AutomobileExited

Bajaj

Broadened the group's two-wheeler presence.

2009AutomobileActive

Hyundai Motor India

Adding a flagship passenger-car franchise.

2014AutomobileActive

JCB India

Entering heavy earth-moving machinery.

2018HospitalityActive

Sarovar Hotels

Diversified into the hospitality & luxury industry.

2022AutomobileActive

Hero MotoCorp

Strengthening the two-wheeler portfolio.

2022AutomobileActive

Kia India — Jai Pitambra

Adding a modern passenger-car & SUV franchise.

2024JewelleryActive

CaratLane — A Tata Product

Entering fine jewellery & omni-channel luxury retail.

2026HospitalityNewest

Haldiram's

The latest addition — and the journey continues.

Our Purpose

Our Vision

We intend to provide our customers with the best purchase experience through our diverse product portfolio — satisfying customer needs, helping them make the best choice for their family and business, and serving them promptly to their satisfaction.

Four Verticals

Business Diversity

Partnering with India's premium market leaders to drive excellence.

Nataraj Mobiles

Automobile

We move it all. (Motorcycles, Cars / SUVs, Earth-Moving Equipment)

680+ Manpower
Mahindra
Hyundai
Kia
Hero MotoCorp
JCB

Hospitality

A 4-star hotel & franchisee of one of India's largest food chains.

180+ Manpower
Nataraj Sarovar
Haldiram

Jewellery

India's leading omni-channel jeweller — CaratLane, a Tata product.

10+ Manpower
CaratLane

Entertainment

A state-of-the-art, indigenous cinema hall with a 70-year legacy.

15+ Manpower
Nataraj Cinema

Three Generations

Executive Leadership

A multi-generational legacy built on deep industry competence.

In Memoriam

Lt. Purshottam Khanna

1931 – 2018

Ex-Airforce Pilot & Founder, Nataraj Group
In Memoriam

Lt. Haymant Khanna

1956 – 2005

MBA XLRI & Founder, Nataraj Mobiles
Since 1989

Mr. Sanjay Khanna

Managing Director

MA Hons & Managing Director, Nataraj Mobiles
Since 2005

Mr. Pavitra Khanna

Director

B.S. Comp. (South Carolina) & Director, Nataraj Mobiles
Since 2016

Mr. Vaibhav Khanna

Director

MBA (Manchester) & Director, Nataraj Mobiles
Since 2018

Mr. Shubh Khanna

Director

MS (Cranfield) & Director, Jai Pitambra
Director

Sumati Khanna

MS, Le Roche, Switzerland

Bundelkhand

Automobile Business Footprint

An interconnected grid of sales, service and spares across central India.

Nataraj automobile network footprint across six districts

6 Districts

Jhansi · Jalaun · Hamirpur · Banda · Lalitpur · Mahoba

8.69 Million

Regional population catered to

~1025 Km

Total interconnected operational route

Why Nataraj

Our Leverage & Core Strengths

Uncompromising standards in performance and corporate metrics.

6.5 Lakh+

Customer-ready database

18 Setups

Sales, service & spares infrastructure

500+

Trained sales & support professionals

960+ / 930+

Group CSI & SSI performance

Our Core Values

The POWER Framework

Group referral sales consistently range 18–20% — built on sustained customer trust and year-on-year accolades from major OEMs.

PPassion
OOwnership
WWork-life
EExcellence
RRespect

Direct Lines

Get in Touch

Reach the right division directly — sales or service.

JCB - Nataraj Mobiles

Mahindra - Nataraj Mobiles

Hyundai - Nataraj Mobiles

Hero - Nataraj Autos

Kia — Jai Pitambra

CaratLane - Nataraj Multi Services

Sarovar - Nataraj Sai Hotels

Reservation — Front Office: 756-580-2297

Reservation — Reception: 756-580-2292

Official Email: nspj@sarovarhotels.com